Size Guide

Size Guide

All measurements are in centimetres and follow standard Italian / EU sizing. If you are between two sizes, we recommend sizing up. Branded fits can vary slightly — when in doubt, use the body measurements below.

Tops & T-Shirts

Size	IT / EU	Chest (cm)
XS	44	86–90
S	46	90–94
M	48	94–98
L	50	98–102
XL	52	102–107
XXL	54	107–112
3XL	56	112–117

Body Measurements

Size	Chest (cm)	Waist (cm)	Hips (cm)
XS	86–90	72–76	88–92
S	90–94	76–80	92–96
M	94–98	80–84	96–100
L	98–102	84–88	100–104
XL	102–107	88–93	104–109
XXL	107–112	93–98	109–114

Shirts

Size	IT / EU	Collar (cm)
S	38	37–38
M	40	39–40
L	41	41–42
XL	43	43–44
XXL	45	45–46

Denim & Trousers

Waist (in)	IT / EU	Waist (cm)
28	44	71–73
30	46	76–78
31	47	78–81
32	48	81–83
33	49	84–86
34	50	86–89
36	52	91–94
38	54	96–99

Shoes — Men

EU	UK	US	Foot (cm)
40	6.5	7.5	25.5
41	7.5	8.5	26
42	8	9	27
43	9	10	27.5
44	9.5	10.5	28.5
45	10.5	11.5	29
46	11	12	29.5

Shoes — Women

EU	UK	US	Foot (cm)
36	3.5	6	23
37	4	6.5	23.5
38	5	7.5	24
39	6	8.5	25
40	6.5	9	25.5
41	7.5	10	26

How to Measure

Chest: measure around the fullest part of your chest, keeping the tape horizontal. Waist: measure around the narrowest part of your natural waist. Hips: measure around the fullest part of your hips. Collar: measure around the base of your neck. Foot: stand on a sheet of paper, mark from heel to longest toe, and measure the length.

Still unsure about your size? Email us at shoponline@pureethical.com and we will gladly help you find the perfect fit.